Is Tik Tok being over-advertised? A large number of people are complaining
Update (January 30):
After ‘hit or miss’, a new meme/trend is taking over TikTokers. It involves Tik Tok videos where users appear to be eating their own fingers. Check out details here.
Update (January 08):
While you may hear a lot about how kids are having crazy fun on apps like TikTok, Clip, and Kwai, investigations find these apps are also making them vulnerable and opening doors to exploitation. For details, check out out latest coverage here.
Original story follows:
It won’t be wrong to say the Tik Tok app – which lets you create short, 15 second lip-syncing videos – has taken the app world (teen app world at least) by storm. The app topped the Apple App Store charts earlier this year, and has been growing strength to strength since then.
The following Google Trends graph should give a good idea about how Google searches for the Tik Tok app – which is from a Chinese company – has skyrocketed in the second half of this year in the US.
In case you are new to the app, and want to know why it is so popular, check out our collection of some of the most hilarious/sweet Tik Tok videos that we handpicked for you to enjoy this Christmas/holiday season.
Also, don’t miss the Tik Tok ‘hit or miss’ (#tiktoktest) trend that has taken social media by storm.
Sadly, regardless of how popular and fun Tik Tok is, there have already been many serious concerns raised over the app.
In our recent coverage, we curated news reports from around the world that not only reveal the presence of hateful, neo-Nazi and white supremacist stuff on the app, but also how kids/teens using the app can potentially fall prey to sexual predators or pedophiles.
Even Indonesia had banned Tik Tok for inappropriate content. Check out that complete story by heading here.
And now, we stumbled upon a new kind of annoyance that Tik Tok is creating, even for those who are not on the app. It’s not as serious as some of the other problems we’ve highlighted so far, but yeah, given the volume of complaints, it’s worth highlighting.
A very large number of people are complaining about the frequency of ads they are seeing on platforms like Facebook, YouTube, and Snapchat. Take a look:
I’m so tired of these TikTok ads
— angela? (@angelabatres_) December 28, 2018
These TikTok ads on YouTube are very cringeworthy ?
— Jésus Cano (@Juice_Cano) December 28, 2018
I am sick of all these fucking tiktok ads I am getting on yt. They stupid and annoying as hell. I tweaked my google ad settings and I am STILL getting the damn things! WHY WON'T THE STOP!? I can't do anything on the platform without it shoving TIKTOK IN MY FACE.
— systemunknown (@systunknown) December 28, 2018
Which will take over the world first?
— McNasty (@McNastyOfficial) December 28, 2018
Every time I try to block tiktok ads on FB it freezes up and won't complete the action. That's annoying. ? #goaway
— Toriebe11e? (@_tortor) December 28, 2018
Aye @Snapchat if y’all don’t get rid of these whack ass tik tok ads ima delete the app
— Joe (@JoeyAoraha1) December 28, 2018
These tiktok ads on snap are slowly killing my brain cells one by one
— king lexi (@LexiPorvin) December 28, 2018
My new fav game on FB is to see how far I can scroll without seeing a tiktok ad
— WEEKLY YOUTH COGNAC (@SevenOfRhyme) December 28, 2018
The list is practically endless. Head here to see more of these complaints.
Some people say they’ll file complaint against this over-advertising campaign, while some have already complained to YouTube about this multiple times.
— PT | [inactive] (@layla200x) December 27, 2018
If I see one more TikTok ad, I’m filing a complaint.
— Kiara G. (@k_piscesss) December 28, 2018
Alright Tik Tok if I see one more of your STUPID ads I’m filing a police report for annoyance
— Collin Krauss (@kidcollink) December 28, 2018
@TeamYouTube can you explain why YouTube ads tell me I have ad personalisation turned off? When I haven't? I want to turn off tiktok adverts before I have to sue for spamming and harassment and wastage if my data usage. pic.twitter.com/QLeepmc9og
— Danny Allen (@DannyAllenUK) December 27, 2018
Apparently, Tik Tok is trying to reap the most out of its current popularity and the holiday season. Not only social media platforms, users from many regions say they have also seen ads for the app on TV.
Can I jus say tiktok is a massive thing here in Korea there r literally TV ads for tiktok with celebrities in them and today there was massive tiktok ads in the subway station hahaha
— madds? (@bhyxcysh) December 14, 2018
tik*tok has made it to the local tv ads im
— amelia (@fernspml) December 27, 2018
yall i just saw a real life tik tok ad on tv what???
— elli ✨ (@cutiepiehyuck) December 25, 2018
I just saw an ad for tik tok on tv and I want to die
— kmh (@krookiek) December 23, 2018
While advertising campaigns are good, excessive advertising may hurt businesses. Given the kind of user comments we’re seeing about Tik Tok ads, we hope ByteDance (Tik Tok’s parent company) goes slow on the app’s advertising.
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