X just booted seven prominent tech and AI accounts from its Revenue Sharing program for allegedly running undisclosed paid promotions. This decision came almost immediately after a thread exposed what looked like a coordinated ring of accounts dropping artificial hype replies under a job post.

A user going by @CodingNoobie quietly posted a simple screenshot with the caption “something is not adding up”.

The image showed multiple verified accounts making oddly similar comments on a job listing. The replies were clearly coordinated. Accounts were saying things like “50LPA in this economy” and “my very talented followers must apply”.

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People in the replies started calling them the four horsemen of promoted content. It was not great for the accounts involved, which have close to 200K followers combined, and are based in India.

Then things escalated. The thread caught the attention of Nikita Bier. He replied to the post and tagged Allegra Jacchia, who works at X. Bier explicitly asked to remove everyone on the list from the revenue-sharing program.

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Then the original poster suddenly realized what they had done. They panicked.

They posted a frantic follow-up begging Bier and X leadership to reverse the ban. The OP even claimed these accounts were actually just close friends who worked together in the past.

They said the screenshot was only meant to be harmless banter. At least on paper, they claimed the accounts genuinely post useful content.

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Of course, not many people are buying this. Under the follow-up post, some users dragged the banned accounts, calling them out for ruining the tech space by operating as engagement farm slop accounts. One user joked that with friends like the original poster, they did not need enemies.

X is clearly tired of people gaming the system. The platform has been actively cleaning house lately. Earlier this year, we covered a massive crackdown where creators saw their monetization paused in January.

They did not stop there. In March, X started cracking down on accounts farming engagement with AI war videos.

Then, just yesterday, Nikita Bier also called out Perplexity’s CEO for undisclosed promotion posts on the platform.

For now, the seven suspended accounts have lost a major income stream over a few sloppy replies. And the person who exposed them is learning a hard lesson about posting your friends’ engagement schemes in public.

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Dwayne Cubbins
2728 Posts

I cover fast-moving stories across apps, online platforms, and everyday tech — phones, wearables, consoles, and whatever else people are fighting with this week. Bugs, rollouts, scams, policy enforcement, and the occasional internet-culture rabbit hole are all fair game. My goal is simple — make confusing tech news readable. When I'm not working, I'm working out or chilling with my dog. Got a tip? You can find me on X @dcubbins.

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