X (formerly Twitter) product head reveals massive crackdown on accounts posting AI-generated war videos

Users trying to engagement farm by posting AI-generated war videos are out of luck. X’s head of product, Nikita Bier, announced a sharp policy update yesterday that’s already hitting accounts using fake conflict footage to chase monetization payouts.

Under the revised Creator Revenue Sharing policy, posting AI war videos without a proper disclosure gets you a 90-day suspension from the program. Do it again and you’re permanently out of it. Bier stated: “During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people.”

The flagging works two ways. through Community Notes that identify content as AI-generated, and through metadata or other technical signals baked into the video by generative AI tools. Interestingly, X had already rolled out “Made with AI” disclosure labels just two days before this announcement, so creators who proactively label their content are fine.

The policy shift comes as fake war footage tied to the ongoing conflict in the Middle East was spreading fast on the platform. Some accounts were pulling in solid engagement and rev-share payouts by posting AI-generated clips of explosions and missile strikes that never happened.

Bier himself commented under a viral video and shared screenshots showing it was 99.9% AI-generated according to a detection tool, with Sora 2 pinned as the likely source at 98.9% confidence.

And just a couple of hours ago, Bier once again shared more specifics. X tracked down a single operator in Pakistan managing 31 hacked accounts, all renamed on February 27 to variations of “Iran War Monitor,” each posting AI war clips to farm impressions and monetization. “We are getting much faster at detecting this, and also eliminating the incentive to do this,” he wrote.

Someone asked if X was only going after one side. Bier said no. In 99% of cases, people running these accounts don’t care about the politics at all. They just go after whatever’s trending. He also confirmed a separate sweep of fake “IDF”-themed accounts, again traced to Pakistan.

Multiple accounts have already been suspended, and the reaction from users watching it happen in real time has been largely positive.

Bier has been pushing several creator-focused updates since stepping into the product head role, including opening Articles to X Premium users earlier this year. Whether a revenue suspension is enough of a deterrent long-term is still an open question, but for now, the crackdown looks like it has teeth.

Featured image generated with AI

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