X to roll out “Made with AI” labels to tackle AI-generated spam

An AI label for posts on X is actively in development, and it aims to identify AI-generated content. This is a much-needed feature, since human interaction is a fundamental part of social media, and AI-generated text goes against that. An independent app researcher, Nima Owji, spotted the upcoming “Made with AI” tag, indicating that users may soon have the ability to label posts created with generative tools as AI-generated ones.

This effectively addresses the growing concerns of synthetic media blending with authentic conversations. The management at X appears quite serious about authenticity being a core priority for the product team. Nikita Bier has stated that people open X to gauge real user opinions, and disclosing AI-generated content is essential for the long-term value of the platform.

He also noted that the efforts go beyond a simple toggle and that the team is working on more. If not marking a post as AI-generated is a violation of the terms of use, the account could get suspended, and this would be a highly effective way of managing AI-generated spam.

According to Nikita, a large share of the LLM content actually originates from real people using LLMs to communicate, and not automatic bot accounts. A visible tag will partly address the issue, but it cannot fully detect people who do not disclose that posts were made with AI.

As to what’ll happen to human creators using AI to enhance their text, that remains a gray area. I’m also aware of several accounts from other countries, such as China, posting on X via AI chatbots to translate, so the whole thing is very uncertain right now.

There have been a lot of positive changes to X lately, like the addition of a ‘Paid Promotion’ tag, which you can also spot in the post from Nima Owji. The teams are also actively developing Grok, and the Read Aloud feature is now available for the Android app as well. You can use it to listen to any answer in the chat.

Other platforms are moving in a similar direction regarding AI content. Meta applies AI disclosures across Facebook and Instagram. TikTok requires creators to label synthetic media as well, and YouTube has introduced rules for AI-generated content.

While the AI label on X isn’t a complete solution to the problem, it does serve as a good first step to improving platform authenticity.

Featured image credit: @nima_owji / X

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