In a groundbreaking move, Google has strategically aligned its Pixel brand with the National Women’s Soccer League (NWSL) in a multi-year partnership, solidifying the Pixel as the official mobile phone of one of the most rapidly growing leagues in professional sports. This collaboration extends beyond mere sponsorship, signaling Google’s commitment to actively engaging with sports enthusiasts and promoting inclusivity within professional soccer.

The NWSL, boasting a diverse lineup of teams like Angel City FC, Chicago Red Stars, Seattle Reign FC, will now have Google Pixel as its official phone. This strategic move aligns with Google’s ongoing efforts to integrate its cutting edge technology seamlessly into the fabric of sports culture.

Google Pixel will also be the Presenting Partner of National Women’s Soccer League


As part of this collaboration, Google Pixel will also be the Presenting Partner of the NWSL Playoffs and Championship, ensuring the brand’s visibility during the pinnacle moments of the league. This makes Pixel an integral part of the league’s narrative, creating a lasting imprint in the minds of fans and players during these high stakes matches.

A notable component of this partnership is the ‘Pitchside with Pixel’ program, an initiative that promises fans exclusive, behind the scenes access to highlights and an intimate glimpse into players’ experiences both on and off the field. This program will capture moments from tunnels, sidelines, and press conferences, delivering a captivating visual narrative that transcends the traditional boundaries of sports coverage.

The documentary style content presented through ‘Pitchside with Pixel’ is reminiscent of recent productions by Disney and Amazon in collaboration with football clubs. These documentaries have successfully showcased the raw emotions and player dynamics that provide fans a holistic understanding of the sport they love.

Google’s partnership with the NWSL follows a string of successful collaborations with prominent football clubs, including Arsenal and Liverpool, England (men’s and women’s teams) as well as the Pixel Frauen-Bundesliga in Germany. This global outreach underscores Google’s commitment to supporting and amplifying the voices of women in sports, breaking barriers and challenging norms in the pursuit of equality and recognition.

Karanjot Sidhu
1012 Posts

A computer science engineer who loves tech and won't stop talking about it. Here at Piunikaweb, I mostly cover Google Pixel deals and how-tos, though you may find me covering Pixel news as well sometimes. Apart from being a nerd, i love gaming and watching movies in my free time.

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