Google Pixel resulted in 42M page views for The Guardian during Women’s World Cup 2023, case study shows

Google Pixel strategically aligned itself with the Women’s World Cup 2023, aiming to enhance brand consideration and engagement with football fans. This was achieved through an exclusive sponsorship of The Guardian’s coverage, leveraging the newspaper’s reputable and comprehensive reporting on women’s football.

The Guardian’s established commitment to equal coverage for women’s and men’s football lent credibility to the campaign. And as a result, a case study published by The Drum recently revealed that Google Pixel’s extensive presence across The Guardian’s coverage of the global footballing event resulted in an impressive 42 million page views, something that’ll definitely put some smiles on folks at Google.

The campaign took various mediums, including audio, online, print, and video. The start of every Women’s Football Weekly podcast, a cornerstone of The Guardian’s coverage, featured Google Pixel sponsorship mentions by host Faye Carruthers. Every online article was also prominently branded with “Supported by Google Pixel.” There were also roadblock ads for the Pixel 7a featuring Chelsea Women and Three Lionesses’ star Lauren James as well as sharing Google Pixel’s support of the England team, all of these providing Google with 100% share of voice. Noteworthy online features included an exhaustive guide profiling all 736 players, live match reports, team guides, and collaborative columns by experts of the game.

In print, a 32-page Women’s World Cup supplement that served as a comprehensive guide was solely sponsored by Google Pixel. Print ads also celebrated England’s World Cup final, aligning the Pixel brand with a historic sporting moment. The video strategy, on the other hand, involved “Supported by Pixel” messaging integrated into various content, such as fan reaction films, player interviews, and a historical narrative of women’s football showcasing its evolution from a banned sport to a landmark equal-pay profession.

While the major campaign highlight is 42 million views The Guardian managed across the entire campaign, other notable milestones included the Women’s Football Weekly podcast exceeding its target audience by 150% and liveblogs reaching millions. By featuring Google Pixel across the The Guardian’s extensive Women’s World Cup 2023 coverage, the brand not only successfully deepened its connection with football fans in the UK and across the globe in general, but it also amplified its presence in the ever-growing women’s football.

Google has also struck more partnerships with other English football teams, including the Three Lions, Arsenal FC and Liverpool FC, but now the newer Pixel 8 has taken over from the Pixel 7a.

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