X to deny revenue to MrBeast this payout cycle over giveaway engagement bait?

Popular YouTuber MrBeast posted a provocative giveaway on X, and it was clearly designed to bait likes and farm engagement. The post read “If this tweet has exactly 1 like in 24 hours…” and this amassed hundreds of thousands of likes.

It was fairly obvious that nobody would ignore a post from MrBeast, making one like practically impossible. This situation has sparked widespread discussions on the platform about whether it was designed to bait engagement for monetization.

The Product Head of X, Nikita Bier, responded to a related post, but later deleted the reply. The reply said that MrBeast would not be getting a payout this cycle as a result of participating in “giveaway” engagement bait.

Later, Bier responded with another reply that’s still up. This one is an AI-generated meme image of a boar pointing a gun. This has various implications. It could mean that Nikita is targeting MrBeast for engagement bait, but the image is vague and offers no further explanation. Some posts assume he’s joking or that there may be a clarification.

People have called MrBeast’s post “Obvious engagement farming” and a violation of the monetization standards.

X users commented positively that nobody was above the rules, and that demonetization/temporary payout cycle suspension based on engagement bait also applies to the largest creators in the world.

Users engaging in similar behavior have received warnings before, with some facing temporary suspension or complete demonetization. Repeated violations may lead to limitations in account reach or no revenue.

At the moment, it’s unclear whether Bier will actually suspend MrBeast’s revenue for this payout cycle. Either way, we recommend staying away from engagement farming for revenue, since it actually might get your account suspended.

The company is also cracking down on undisclosed job promotions and undisclosed ads, and you can read about that here. Do let us know what you think of this situation in the comments.

Disclaimer: The Featured Image was generated with AI.

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