Bloomberg reports that Apple is in talks with Google to potentially bring its Gemini AI engine to the iPhone. This could be the shakeup the AI scene needs, and a hilarious twist from two companies famous for their constant rivalry.
Apple CEO Tim Cook has promised us some mind-blowing AI magic this year, but maybe even he’s realized they’re a bit behind the curve. Sure, they have their own AI models in the works, but let’s be real, everyone’s talking about Gemini and the wonders of generative AI. Bringing Google onboard could be a strategic ‘if you can’t beat ’em, join ’em’ play.
Of course, this isn’t some altruistic gesture. Remember Google paying billions for being the iPhone’s default search engine? Well, it seems the roles might get reversed soon. And hey, maybe this will offset some of the potential financial losses if regulators start sniffing around their current cozy setup.
Let’s step back from the corporate intrigue for a moment. If Gemini comes to iPhones, picture this: Siri suddenly able to write witty emails, generate gorgeous images based on your descriptions, and have actual conversations beyond setting timers. The possibilities are endless…which means the memes will probably be even better.
This deal, should it go through, could be a double-edged sword for Apple. Sure, they’ll bring Gemini AI to the iPhone, but partnering with Google (and potentially others like OpenAI) highlights the question – just how good are Apple’s own AI efforts?
If the result of this deal means the next-gen iPhones get AI features similar to Pixel phones, I’m not sure how Google will go about its Best Phones Forever ads where they poke at the iPhone for missing out on cool AI features. Moreover, they’ll be risking making their Pixel phones seem like just another option in the vast sea of smartphones. Either way, Bloomberg notes that we likely won’t hear any official word on the deal before June.
This potential Apple-Google AI lovechild could catapult iPhone features, but it also comes with a hefty dose of irony. Still, one thing’s for sure – get ready for AI-powered iPhones that might just leave your current one in the dust. Oh, and be prepared for an onslaught of articles about potential antitrust violations. Because, let’s face it, big tech and regulators go together like peanut butter and pickles… a strangely fascinating combination.