[Update: Official response] Google ads not showing on websites for many publishers, company investigating

This story is being continuously updated….new updates are being added at the bottom…..

In the beginning of this month, Google’s online advertisement placement platform AdSense was hit with a massive outage globally. Consequently, publishers chimed that metrics like earnings, page views, impression and click etc stopped updating for their AdSense accounts.

While that glitch was taken care off by the company in time, looks like a different issue has now reared its ugly head to end the month with yet another Adsense bug. For over past few days, a lot of publishers have been complaining about ads not showing up on their websites.

Here are some of the recent tweets for you to take a quick glance:

Google-ads-not-displaying-tweet1

Google-ads-not-displaying-tweet2

Google-ads-not-displaying-tweet3
Apparently, the company is aware of this issue, as just a day back, a product expert at the official AdSense help forum created a post asking the affected users who are lately finding ads missing form their websites to share the details so that the problem can be diagnosed.

Here’s what the forums product expert said while acknowledging that the problem appears widespread, but the actual root cause is yet to be caught:

There have been multiple reports by publishers about ads ceasing to appear on their sites without any notification. It certainly seems as if a large number of publishers are affected, however the cause remains unclear.
It would be helpful if you could post here so that the scale and nature of the issue can be discussed.

In addition, affected publishers are now being asked to shared the relevant information probably for detailed analysis. Here’s what another forums product expert added:

Please share information such as your site’s address and any observations you may have.

Here’s what both the forums product experts said:

Google-adsense-issue
AdSense help forum product experts’ responses

Since this post got live, a lot of publishers have joined the discussion sharing their observation as well as details of the affected websites. And the number is just proliferating. But there is yet to come clarity on what could be causing this AdSense’s ads not displaying issue.

In case you are also facing the same problem recently, do join the discussion at the forum to get an insight into the matter. Rest assured, we are keeping a tab on the matter, and will update the story as and when any new development catches our sight.

Update 1 (June 10)

Recently, a Google employee addressed the complainants saying:

Google is continually investing in measures to protect and improve the experience for our advertisers, publishers, and users. As we launch improvements to our systems and defenses, sites with invalid traffic may experience limited ad-serving. Additionally, if we are unable to verify the quality of your traffic, we may limit or disable your ad serving.
Please check out our help center on Invalid Traffic to learn about how to prevent invalid traffic and improve your traffic quality.

P.S. Recently we also highlighted another AdSense-related issue where a lot of publishers are encountering failure while verifying their identity. You can read the complete coverage on the matter by heading here.

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Dr. Aparajita Sharma

A budding entrepreneur by profession, and a psychologist by education. As a founding member of PiunikaWeb, I am nurturing this firstborn with my sharp-eyed expertise and even journalistic writing when needed.