Looks like PewDiePie has jumped on the Google Pixel 8 bandwagon too

Christmas and New Year cheer recently got a techie boost thanks to none other than global YouTube behemoth PewDiePie! His latest holiday vlog, already racking up over 800K views at the time of writing, has inadvertently become a viral showcase for the newest Google Pixel 8 – and it’s got Pixel fans, and probably Google’s marketing team as well, doing a joyous victory dance.

In a Christmas vlog posted a couple of days ago on his immensely popular YouTube channel, PewDiePie, with his colossal 111 million subscribers, unintentionally became a Google Pixel 8 brand ambassador. The 24-minute video captures various activities over Christmas, with one of the most notable moments occurring from the 20:07 mark when a Google Pixel 8 is prominently featured on the table. Further scrutiny reveals, from minute 20:14, that the phone in question is indeed the Rose variant of the latest Pixel 8.

For the Pixel brand, this is the best New Year gift. With over 111 million subscribers on his channel, PewDiePie’s influence stretches far and wide, making him a tech tastemaker of epic proportions. His casual endorsement of the Pixel 8 is the kind of organic marketing that money simply can’t buy. As one of the most influential content creators on YouTube, PewDiePie’s Christmas vlog provided an unexpected yet substantial opportunity for brand exposure and marketing.

The Google Pixel subreddit is already abuzz with Pixel fans fawning over the phone’s appearance in the vlog. “Oh thank God, I’ve been wondering about this for ages,” one Redditor commented. For Google, PewDiePie’s choice of the Pixel 8 reflects positively on the brand, signifying its growing presence and appeal. The unintentional product placement in such a high-profile vlog reinforces the Google Pixel’s status as a noteworthy player in the competitive smartphone market. With the channel’s vast and diverse audience, this unplanned cameo of the Pixel 8 may influence the perceptions of potential smartphone buyers. The casual integration of the device into the Christmas vlog normalizes its presence, potentially sparking curiosity among viewers.

While the vlog primarily captures PewDiePie’s Christmas celebrations, the inclusion of the Google Pixel 8 subtly introduces the device to a massive audience. This organic form of marketing can be more influential and relatable than traditional promotional efforts. It comes after yet another huge brand endorsement, where MKBHD ranked the phone as the MVP of the year.

As the Google Pixel brand continues to gain recognition and market share, instances like this, where high-profile individuals inadvertently showcase their preference for Pixel devices, contribute significantly to the brand’s growth. The unintentional promotion in PewDiePie’s Christmas vlog reinforces the idea that the Google Pixel 8 is not only a top-tier smartphone but also a device chosen by influential personalities in the digital landscape.

Here’s the full vlog: