Google's latest ad shows off how Pixel devices and Duet AI in Workspace help Sports Basement run efficiently

In Google’s latest ad, Sports Basement COO Aaron Schweifler tells us how Pixel devices and Google Workspace tools have helped them run their business efficiently on a day-to-day basis.

In just over a minute and a half, Schweifler describes the main Workspace tools they use for work and how they take advantage of Pixel devices, also revealing that they turned to Google once the business grew enough to require more powerful communication and productivity tools.

The ad begins by mentioning that Google Meet is a core tool for the Sports Basement team as it allows them to keep everyone connected from any location. They also claim that the Google Pixel ‘Hold for Me’ feature has become a fundamental part of the day-to-day business as employees can focus on multiple tasks on their phone while on a call.

To manage the company’s stock and revenue, they use Google Sheets, while the Duet AI in Workspace assistant streamlines multiple processes, such as responding to emails from both clients and vendors to increase productivity thanks to its ability to generate appropriate contextual drafts, among many others.

Also, Schweifler points out that the quality of the Google Pixel devices’ cameras and their exclusive AI-powered features, such as the Magic Editor, is a fundamental tool for Sports Basement’s marketing and social media, allowing them to easily create attractive content with a few taps.

Basically, the ad shows how useful the combination of Google Pixel devices and the Workspace suite tools can be to manage an entire business. You can watch the full video below.