After Chelsea, Williamsburg and Mountain View, the fourth Google store to open in Boston on Friday

Google is solidifying its commitment to physical retail experiences with the grand opening of its fourth store in Boston, Massachusetts. Scheduled to open its doors on Friday, the Google Store on Newbury Street marks a significant milestone for the company, catering to the growing demand for a hands-on exploration of Google’s hardware products.

This latest addition to Google’s retail landscape joins the ranks of existing stores in Chelsea, New York, Williamsburg, New York, and Mountain View, California. Interestingly, Google has adopted a unique approach of opening one store per year since 2021, strategically selecting locations that resonate with its target audience.

The Newbury Street store boasts a curated selection of Google’s hardware products, including the Pixel line of smartphones and tablets, wearables such as smartwatches and fitness trackers from Fitbit (a Google subsidiary), and the Nest range of smart home devices. To further enhance the customer experience, the store offers branded merchandise, allowing patrons to express their affinity for the Google brand.

Stepping into this new Google Store in Boston, you are immediately greeted by a display showcasing the Pixel Tablet. This strategic placement underscores Google’s commitment to promoting its latest tablet offering. As you navigate the store, there’s a dedicated section to the left showcasing the Pixel phone range. Following on, a particular area displays various wearable options, including a table specifically designed for trying out different watchband combinations, ensuring a personalized fit.

The rear portion of the store is adorned with accessory walls, offering a comprehensive selection of complementary products to enhance the functionality of Google’s hardware. To complete the immersive experience, a designated space features Nest smart home products, allowing customers to envision how these devices can integrate into their living environments.

The Google Store on Newbury Street is located at 153 Newbury Street, Boston, Massachusetts 02116, ensuring easy accessibility for residents and visitors alike. The store adheres to convenient operating hours, welcoming customers from 10:00 AM to 8:00 PM Eastern Time, Monday through Saturday, and 11:00 AM to 7:00 PM on Sundays.