Hulu 'Jameson Orange interactive ads' crashing or freezing the app, issue escalated

Recent reports suggest that the ‘Jameson Orange’ interactive ads are inadvertently triggering technical issues, leading to crashing or freezing of the Hulu app.

Hulu always introduces innovative advertising methods, such as interactive ads.

These interactive ads strive to empower viewers by granting them a more active role in the advertisements they come across, thereby fostering engagement with the promoted brands.

However, users have reported that these particular ads cause persistent app crashes and freezing instances when played (1,2,3,4,5).

The severity of this issue is compounded by the fact that when the app crashes, users are taken back to the point just before the problematic ad was scheduled to play.

This means that they have to relive the scene they were watching, only to be confronted with the same faulty ad that inevitably triggers another crash.

For the past couple of days this repetitive cycle has created a sense of frustration and annoyance among viewers who just want to enjoy their content seamlessly.

@hulu_support the Jameson orange “interactive” ad crashes the app every. single. time. Can we knock that off??
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@hulu_support your app fails every time an “interactive” ad, like that of the Jameson persuasion, plays. Learn to code, FFS.
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Also, it seems that this problem is observed exclusively in association with the ‘Jameson Orange’ interactive ads only.

Hulu’s support has acknowledged this issue. They say that it has been escalated for further investigation:

A user has identified a temporary workaround for now as well. When ‘Jameson Orange’ ad starts playing, you can quickly navigate away from the ad by pressing the back button.

This action will take you to the episode list. Subsequently, by returning to the episode, you can resume the content a couple of minutes prior to the ad break.

With a simple fast-forward, you can skip the troublesome ad altogether and regain uninterrupted viewing experience.

I might have found a little workaround. During stream commercials when it comes on, I immediately push the back button to get me to the episode list, then back to my episode. This brings me back to my episode a couple minutes prior to the commercial. And I fast-forward to right AFTER the commercial break line. Tonight that’s allowed me to skip the Jameson ad and not experience the commercials again. When I ff to the commercial line, that does make me go through the commercial break again, so you have to go past the line by like 30 seconds.
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Hopefully, Hulu addresses this issue soon so that viewers can enjoy content without any hassle.

That said, we will keep tracking this for further developments and provide more details once new information becomes available.

Note: You can also check out our Hulu bugs and issues tracker for more related information.

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