Italian TV channel La7 used Nvidia DLSS 5 trailer footage, then filed copyright strikes against Nvidia’s own YouTube video and other creators' videos

An Italian TV channel apparently used footage from Nvidia’s DLSS 5 announcement trailer in one of its broadcasts, then filed copyright claims through YouTube’s Content ID system against dozens of videos using the same material — including Nvidia’s own official trailer, which had racked up 2.3 million views before going dark.

The channel is La7, a private Italian broadcaster. If you try to watch Nvidia’s DLSS 5 announcement on YouTube right now via direct link, you’ll see an error saying, “This video contains content from La7, who has blocked it in your country on copyright grounds.”

In fact, the video doesn’t even show up on the @NVIDIAGeForce channel at all in a quick test. 

One creator said he uploaded his DLSS 5 video on March 16. La7 used the same Nvidia footage on April 4, which is three weeks later, and then filed a copyright claim against his channel. “How can the YouTube system not just look at the dates and see this makes no sense,” he wrote.

He’s right. The dates alone should make this an easy call, but apparently, YouTube’s advanced systems can’t figure that out.

Other creators got hit too. The Act Man confirmed he was affected. TheDezembro said his video was claimed and region-blocked. Tech commentator NikTek, whose post flagging the situation pulled around 1.9 million views on X, noted: “La7 doesn’t seem to care who you are, even if you’re Nvidia they’ll strike your video down because they ‘own’ DLSS 5 now.”

From what I was able to piece together, La7 aired a segment that included clips from Nvidia’s DLSS 5 reveal trailer and, in doing so, got those clips registered in YouTube’s Content ID database. Once footage is in that system, it automatically scans YouTube for any matching material and flags it. There’s no human review, no date check, and no verification of who actually made the original content.

For those curious, here’s the La7 segment (25-minute mark) where the channel airs the DLSS 5 trailer:

If the embedded clip above doesn’t play, you can head here to watch it directly on their website.

TeamYouTube replied to Destin’s post, but the response was not particularly helpful. It basically said: Content ID claims are automated, you already filed a dispute, now wait up to 30 days for the claimant to respond. “Note that we don’t mediate copyright disputes,” they added.

NVIDIA will likely have its video reinstated very soon. Smaller creators, though, are stuck waiting out a 30-day clock over a claim that is, by all appearances, completely backwards. 

Neither YouTube nor La7 had made any public statement at the time of writing.

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