Frida Baby accused of deleting posts amid backlash over "disgusting" baby-product jokes [U: Company statement]

Update 17/02/26 – 09:10 am (IST): In a statement to Newsweek, the company said, “We’re never trying to offend, push boundaries for shock value, or make anyone uncomfortable. Importantly, our tone is never separate from our product.”

However, Frida Baby hasn’t acknowledged the problem publicly on any of their social media channels or on the website.

Original article published on February 13, 2026, follows:

A storm hit Frida Baby this week after users dug up old ads and packaging loaded with sexual innuendos tied to products meant for infants.

One viral X post from user @staystaystace kicked up the storm, sharing screenshots of captions like “This is the closest your husband’s gonna get to a threesome” alongside a photo of their 3-in-1 rectal thermometer. Another showed a baby with snot on its face labeled something about pulling out too early. People quickly labeled it sick and twisted.

The outrage spread fast. That original post racked up millions of views, with thousands quoting it to call out the brand directly. On Reddit, a thread in r/NewParents titled “Boycott Frida Baby” laid out more examples, including “just the tip” for a nose and ear picker tool.

The poster urged everyone to ditch the products and report the company everywhere. Comments poured in – some parents swore off the brand for good, saying sexual jokes have no place around baby items. Others admitted the stuff creeped them out, but defended it as harmless dad humor aimed at exhausted adults.

Things heated up when users noticed Frida Baby seemingly going quiet – and cleaning house. Multiple posts on X claimed the company started deleting old tweets and Instagram content. One user pointed out that the “meet the team” page on their website suddenly threw an error or vanished altogether. We can confirm the same in our tests.

“Oop, @fridababy is deleting their tweets,” @staystaystace wrote in a follow-up. Others spotted negative comments being hidden on Instagram. Screenshots circulated of now-unavailable posts, including older ones with similar edgy vibes.

Frida Baby, known for stuff like the NoseFrida snot sucker and Windi gas reliever, has built a big following with cheeky marketing for years. Outlets like Target still sell their gear, and some parents swear by the products despite the slogans. But this time feels different. The timing lines up with broader conversations around child safety online, especially with the Epstein files being the biggest talking point these days.

As of now, the brand hasn’t put out any official statement on the drama. Their website’s about page just calls their products “fussbusters” without naming anyone.

On the flip side, a chunk of commenters push back, saying the jokes target grown-ups dealing with poop and boogers all day. One Reddit user noted these slogans have been around forever without much fuss until a TikTok made it explode. Still, for a lot of folks, the line got crossed hard. Whether Frida Baby rides this out or makes changes remains to be seen, but right now, trust took a serious hit.

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