The conversation around AI music has been getting loud lately, and not in a good way. Just a few days ago, I wrote about how fed up people are with “AI slop” taking over their recommendations on YouTube Music and Spotify.

Users are tired of clicking a mix only to hear weird, generic tracks that sound like they were churned out by a computer farm. But while we were all busy complaining about the obvious junk, a much more convincing track seems to have even got Selena Gomez listening.

I first spotted chatter about this on X, where user @big_business_ pointed out that an artist named Sienna Rose had three songs streaming in the Spotify Top 50, yet nobody seemed to know who she was. What’s more interesting is that Selena Gomez had just posted one of those tracks to her Instagram Story, using it as the soundtrack for a photo of herself at the Golden Globes.

Naturally, I had to dig in. I went over to the artist’s Instagram page myself, and it felt off. The “videos” are unmistakably AI-generated. Rather than explain why I feel it’s AI, I’ll just leave a screenshot below, and I’m confident you’ll instantly know why. 

sienna-rose-instagram-page

I even saw a Story on the account reacting to the Selena Gomez repost, but again, it was just text over an image saying “Omggg @selenagomez love u”.

sienna-rose-selena-post-reaction

The tricky part is that the music isn’t bad. I’ll be honest, I listened to it, and if I wasn’t actively looking for signs of it being AI, I probably wouldn’t have thought twice. It’s catchy, smooth, and well-produced. This isn’t the low-effort spam cluttering up YouTube Music; it’s a track convincing enough to land on the social media of one of the world’s biggest pop stars.

Sienna Rose is listed on Spotify as an “anonymous neo-soul singer,” and her bio talks about blending “classic soul with the vulnerability of modern R&B”. It sounds convincing until you see the receipts. I spotted a comment on a Reddit thread noting that Sienna Rose’s bio is suspiciously similar to another known AI artist’s description — almost word-for-word in some places.

sienna-rose-about-compared-to-other-ai-artist

For now, Sienna Rose is racking up streams in the Viral charts. Whether Selena Gomez or her team knew what they were sharing is anyone’s guess, but it proves that the line between “real” music and generated hits is gone. If the music sounds good, does it matter if there’s no one behind the mic? We are about to find out.

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Dwayne Cubbins
2806 Posts

I cover fast-moving stories across apps, online platforms, and everyday tech — phones, wearables, consoles, and whatever else people are fighting with this week. Bugs, rollouts, scams, policy enforcement, and the occasional internet-culture rabbit hole are all fair game. My goal is simple — make confusing tech news readable. When I'm not working, I'm working out or chilling with my dog. Got a tip? You can find me on X @dcubbins.

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