After months of waiting, Amazon finally flips the switch on Alexa+ for web

Amazon has quietly activated web access for Alexa+, and users are discovering it without any official fanfare from the company. Reddit users started reporting over the weekend that they could access the AI-powered assistant simply by logging into alexa.amazon.com, catching many by surprise since there was no formal announcement about the feature going live.​

When Amazon introduced Alexa+ back in February, the company promised that subscribers would be able to use the generative AI assistant across multiple platforms, including a browser-based experience at Alexa.com. However, the browser experience was delayed until now.

That was nearly 10 months ago, and the web interface has been noticeably absent while Amazon focused on rolling out the upgraded assistant to Echo devices. Now it appears the company has finally turned on web access, though you wouldn’t know it from any press release or social media post.​

Users on the r/alexa subreddit were the first to share their discovery, with some expressing disbelief at stumbling onto the feature.

One commenter joked about their luck, saying they looked for it randomly and found it working, while another noted how strange it was for Amazon to drop such a feature without any formal announcement. The activation seems recent, with most reports appearing within the last 24 hours.

There’s one important requirement though. You need an active Alexa+ subscription to access the web version. Free Alexa users won’t see the new interface when they visit the site. Alexa+ costs $19.99 per month, though Prime members get it included for free as part of their membership.

Amazon positioned the upgraded assistant as a major benefit for Prime subscribers when it launched earlier this year.​

The web version gives users a way to interact with Alexa+ through text rather than voice, opening up new use cases for the AI assistant. According to Reddit discussions, some users see this as a chance to compare how Alexa performs in written format versus its voice-based interactions.

That said, give it a go and let us know if it worked for you in the comments below.

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