Grok will soon steer your X feed and you can ask it to tune what you see

Things are about to get a lot more personalized on X, and it’s happening faster than you might think. Elon Musk just announced a sweeping update to the platform’s recommendation system, set to roll out in the next four to six weeks.

Out go the old hardcoded rules that have been dictating what shows up in your feed, and in comes Grok, xAI’s AI powerhouse, to take over the reins. According to Musk, Grok will pore over every post and more than 100 million videos daily, learning on the fly what grabs users’ attention and matching content accordingly.

For anyone who’s ever felt invisible on the platform — newbies or small accounts especially — this could be a real breakthrough. Musk highlighted how great posts often flop because they don’t get initial traction. With Grok in charge, those overlooked gems should surface more easily, giving everyone a fairer shot at visibility. And the personalization doesn’t stop there; soon, you’ll be able to tweak your feed directly by chatting with Grok.

Whether it’s a quick adjustment like “ease up on the memes today” or a lasting change, it’ll respond to your requests. At least that’s how Musk says it will work.

To clear up any confusion, Musk explained in follow-ups that there’s no secret agenda behind the scenes — no arbitrary boosts or suppressions. The system simply evaluates posts the way a human might, prioritizing those that seem engaging. A standalone link with zero context? It’ll likely fizzle out. But pair it with a compelling caption or an eye-catching image, and it stands a better chance of spreading.

That said, the chatter isn’t all positive, and some valid concerns are bubbling up in the replies. Folks like Ciprian Ivanof worry that hyper-personalization might seal users into echo chambers, cutting off exposure to opposing viewpoints — say, left-leaning takes if you’re mostly right-leaning.

Calming Up 77 built on that, suggesting the need for a mix of unfamiliar ideas to keep perspectives broad. Then there’s the fear of low-quality content dominating, as Joshua Albert pointed out: what if “rage bait” hooks the most engagement? Ted Warring added that since anger often drives reactions, the feed could end up painting a bleaker world than reality. Johann Pickard threw in a light-hearted jab at AI’s limitations, asking if anyone’s ever cracked up at a bot’s joke.

Amid the critiques, there’s genuine excitement too. Robert Scoble is eager for the enhancements, and DogeDesigner compiled Musk’s key points into an easy-to-digest list.

Musk himself hinted at the full AI integration arriving next month, with code tweaks on the horizon.

Whatever the case, I can’t wait for the feed personalization option to arrive. If it delivers on what Musk promises, it will be a game-changer in a world that’s dominated by algorithms. Who knows, maybe Meta and other platforms will also take a hint and implement a similar change. Until then, we wait…