For years, a common narrative has persisted that Apple’s iPhones lead the way when it comes to longevity and continued software support. However, a recent revelation from Apple itself suggests that this long-held belief may no longer be accurate. In a rather astonishing admission, Apple has acknowledged that Google’s Pixel phones now offer a longer software support window, potentially making them a better long-term value proposition.

This insight comes from an article on ComputerWorld, which highlighted Apple’s disclosure buried in an obscure part of its website. According to the publication, Apple has made an explicit promise to provide a “minimum five years” of software support for its current flagship iPhone 15 Pro Max model. In contrast, Google has committed to providing seven years of software updates for its Pixel 8 and Pixel 8 Pro devices.


While five years of support may seem impressive at first glance, it pales in comparison to Google’s promised seven-year window. This shift in the software support landscape is nothing short of monumental, as it challenges Apple’s long-standing reputation for offering unmatched longevity for its devices.

The implications of this development are far-reaching, particularly when it comes to value and long-term costs. A top-of-the-line iPhone 15 Pro Max carries a staggering price tag of $1,200. With only five years of guaranteed software support, this translates to a cost of $240 per year of advisable use. On the other hand, the Pixel 8 Pro, which starts at $999, offers seven years of support, resulting in a more affordable $143 per year for the device’s entire advisable lifespan.

Interestingly, even after the seven-year mark, Pixel devices will likely continue receiving system-level updates, further extending their usable lifetimes and providing an additional advantage over iPhones.

While Apple has historically remained vague about its software support commitments, this explicit acknowledgment represents a seismic shift in the mobile market’s perceptions. For the first time, Google’s Pixel devices have taken the crown when it comes to longevity and shelf life, a position previously held by Apple’s iPhones.


It’s important to note that the value of extended software support goes beyond just the visible features and interface changes. Ongoing updates often include critical improvements to privacy, security, and performance, ensuring that devices remain safe, efficient, and compatible with the latest apps and services.

While some may argue that older Pixel models may not receive every new feature introduced in subsequent Android versions, the core value lies in the underlying system-level updates that maintain the device’s integrity and usability over time.

As ComputerWorld astutely points out, this shift in the software support landscape could spur Apple to reevaluate its strategy and potentially extend its support window to match or surpass Google’s offering. Ultimately, this competition between tech giants could benefit consumers across the board, regardless of their preferred platform.

However, I must highlight that Apple has in fact provided 7 iOS updates to the iPhone 6s and 6s Plus, and the 1st generation SE, from iOS 9 to iOS 15. So technically, Apple has already matched Google’s current claim in the past. Furthermore, Apple’s documentation says “minimum 5 years,” which means that it’s possible that the iPhone 15 may even get 7 or more OS updates, if Apple chooses to continue support.

That said, in a world where smartphones have become essential tools for daily life, longevity and extended software support are crucial factors to consider. Google’s commitment to seven years of updates for its Pixel devices has set a new benchmark, potentially positioning the Pixel line as a more attractive long-term investment compared to Apple’s iPhones.

Dwayne Cubbins
1127 Posts

My fascination with Android phones began the moment I got my hands on one. Since then, I've been on a journey to decode the ever-evolving tech landscape, fueled by a passion for both the "how" and the "why." Since 2018, I've been crafting content that empowers users and demystifies the tech world. From in-depth how-to guides that unlock your phone's potential to breaking news based on original research, I strive to make tech accessible and engaging.

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