Google seems to be all in on India, with not one, but two major manufacturing deals on the table for its coveted Pixel smartphones. While the company has reportedly partnered with Dixon Technologies to kickstart production of the Pixel 8 series in India, whispers from sources close to the matter suggest Foxconn, the tech giant that assembles Apple’s iPhones, is also in the mix.
This double-pronged approach could be a game-changer for Indian Pixel enthusiasts. For one, it means a more stable supply of devices, potentially quelling those frustrating out-of-stock woes. More competition between manufacturers could also lead to more competitive pricing, a win for consumers’ wallets.
However, the big question is whether these ‘Made in India’ Pixels will be any different from their internationally produced counterparts. Google has been tight-lipped on specifics, but one can hope that local manufacturing might lead to features or design tweaks better suited for the Indian market.
The choice of Dixon Technologies, known for its electronics manufacturing prowess, seems sound. Their track record, coupled with the government’s production-linked incentive (PLI) scheme, bodes well for quality and efficiency. Foxconn, on the other hand, brings its vast experience and expertise in smartphone assembly to the table.
While these are undoubtedly exciting developments, a healthy dose of skepticism is warranted. Manufacturing deals don’t always translate to instant benefits for consumers. It’s worth noting that Apple, despite manufacturing iPhones in India for years, hasn’t significantly lowered its prices in the country.
That said, the sheer scale of Google’s commitment to Indian manufacturing suggests a long-term strategy. If executed well, this could be a turning point for both Google and the Indian smartphone market. Even as Pixel fans eagerly await more details, the future of Pixel in India is increasingly looking brighter than ever.