Google Pixel 8 Pro becomes the official phone for Operación Triunfo 2023 (OT23) in Spain

If you are a fan of the musical talent show Operación Triunfo, you may have noticed that, during the 2023 edition (OT23), the Google Pixel 8 Pro has made appearances on the broadcast and in social network posts. This is because the device is the official phone of the latest reality show edition.

Operación Triunfo is a Spanish talent show dedicated to forming a group of young singers, who must win the public’s favor after each episode according to what they show both on a daily basis (the ‘reality show’ part) and in the presentation. As in other similar shows, the public will decide the fate of each participant through voting.

The show already has more than two decades under its belt (since 2001) and the Operación Triunfo 2023 (OT23) edition is currently taking place. Now, in addition to young people with aspirations to be successful artists, the Google Pixel 8 Pro is also being a protagonist.

Google has reached an agreement with Operación Triunfo team to make the Pixel 8 Pro the official phone of OT23. So, each OT23 participant has received the latest Google flagship to create content using the multiple AI-powered features that it integrates both in its cameras and in the Google Photos editor.

The association was announced by Google Spain last week, inviting Operación Triunfo fans to pay attention to the 2023 edition, as they would offer participants the tools to unleash their creativity. This means that the device will be present in some form in every episode of the show, whether taking photos, using the Magic Editor, recording video, etc.

We recently covered how the popularity of Google Pixel devices has been increasing in Europe, slowly but surely. Spain seems to be one of those European countries where Google wants to gain market share with its smartphones in the near future.

So, associating directly with one of the longest-running and most popular shows in Spain can be a good way to publicize everything that the Pixel 8 series can offer, in addition to giving exposure to the ‘Pixel’ brand and other products.