Twitch, the popular live-streaming platform, has recently come under fire for its excessive and intrusive advertising practices.

While the platform has always had ads to support its content creators, the recent increase in advertisements has led to a backlash from users.

Twitch ads getting out of hand

Users have expressed frustration with the frequency and length of ads, which often interrupt streams and disrupt the viewing experience. They feel Twitch ads are getting out of hand (1,2,3,4,5).

Twitch ads getting out of hand

When browsing Twitch, users can often encounter up to three minutes of ads before they can even see the stream they are interested in.

This can be frustrating for viewers, especially those who are trying to quickly browse through different streams to find something that interests them.

It can also negatively impact streamer engagement, as viewers may become disinterested after having to sit through an excessive amount of ads.

yea ads are insufferable on twitch its why I stopped watching it baring really big streams

@Twitch makes their platform worse for viewers, underpays their creators, and people like this say “put up with it or it will get worse” Maybe Twitch should make their platform better instead of guilting your viewers?

While Twitch has made some attempts to address the problem, such as introducing mid-roll ads that only play during natural breaks in the stream, these efforts have not been enough to satisfy users.

Viewers have reported that the ads interrupt the stream and can be disruptive to the viewing experience.

Holy shit no wonder I don’t use Twitch for watching streams. Was watching a fighting game stream and ads interrupted right before the end of a match and made me miss the entire next match!

Ads can provide a source of income for streamers, but the revenue generated is not always significant. Some streamers (1,2) have shared their disappointment with the amount of revenue they earn from ads on Twitch.

Twitch ads revenue
Source (Click/tap to view)

As a result of these frustrations, some streamers have even started encouraging their viewers to use ad blockers while watching their streams.

This is a concerning trend as it could result in a loss of revenue for both Twitch and streamers.

While ad blockers are a useful tool for viewers who want to avoid intrusive ads, they also have a negative impact on the financial viability of the platform.

Absolutely this! Please use an adblocker on my streams as well. Even if you pay for a sub, Twitch is still giving you ads, which defeats one of the perks of subbing. But yes. Use that ad blocker!

Ultimately, Twitch needs to find a way to balance the needs of its content creators with the desires of its viewers.

The platform relies on advertising revenue to support its creators, but it also needs to provide a user-friendly experience in order to retain its audience.

As the competition in the streaming market continues to grow, Twitch cannot afford to ignore the needs of its users and work towards a solution that satisfies both content creators and viewers.

PiunikaWeb started as purely an investigative tech journalism website with main focus on ‘breaking’ or ‘exclusive’ news. In no time, our stories got picked up by the likes of Forbes, Foxnews, Gizmodo, TechCrunch, Engadget, The Verge, Macrumors, and many others. Want to know more about us? Head here.

Karanjot Sidhu
1024 Posts

A computer science engineer who loves tech and won't stop talking about it. Here at Piunikaweb, I mostly cover Google Pixel deals and how-tos, though you may find me covering Pixel news as well sometimes. Apart from being a nerd, i love gaming and watching movies in my free time.

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