Instagram has announced that it will no longer pay creators for Reels. This decision has left many creators frustrated as they have lost their incentive to publish Reels on Instagram.

Instagram not paying for Reels issue frustrates creators

The Reels Play bonus program only lasted for a short while and was designed to encourage creators to create more Reels content on the platform.

According to Meta’s statement, the company is exploring the future of the program and even stopped extending new and renewed Reels Play deals globally on March 9, 2023.

Source (Click/Tap to Zoom)

However, the existing Instagram Reels Play deals will still be honored until they expire.

This news has been met with disappointment by many creators who have been relying on the Reels Play bonus program to monetize their content.

I’ve just come to the realization that I’ve been fired from Facebook and Instagram because they stop paying for reels.

Dear @instagram how’s reels post numbers been since you ditched paying us??

Some have even reported that their pay has been cut compared to previous months.

instagram reels payment
Source (Click/Tap to Zoom)

Frustrated users have taken to social media to express their disappointment and concerns about the future of the platform.

The decision by Instagram to end Reels Play comes at a time when TikTok is on the verge of being banned in the country.

They did the opposite. They killed tiktok (paying our government) and then removed the monetization on instagram reels. No competition no need to pay creators

This leaves creators with very few options for monetizing their content. While YouTube Shorts is still an option, it may not be enough to fill the void left by the loss of Reels Play.

Some creators have suggested that Instagram should bring back Reels Play and offer it as a benefit to users who subscribe to the Meta Verified subscription.

This could potentially incentivize more creators to join the program and create more Reels content on the platform.

instagram advise meta
Source (Click/Tap to Zoom)

It remains to be seen whether Instagram will bring back Reels Play or offer an alternative monetization option for creators.

In the meantime, creators can try exploring other options for monetizing their content, such as affiliate marketing, brand sponsorships, or direct sales.

That said, we hope Instagram pays due attention to the reports of not paying for Reels and shares a better alternative for those affected.

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Priyanka Pathak
189 Posts

An individual who tries to express her heart with a motive to create an impression through writing, orating and public speaking.

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