Hulu showing 'Dogfood' logo on Apple TV? Here's the potential reason & official response

Hulu is a popular choice for cord-cutters who want to watch their favorite TV shows and movies without a cable subscription.

March marks a significant key moment for Hulu as they celebrate 15 years and the debut of the eagerly awaited Boston Strangler film, which is based on a 1960s criminal.

Hulu showing ‘Dogfood’ logo

According to reports, several Hulu viewers claim that a ‘Dogfood’ logo appears on their Apple TVs (1,2,3,4,5).

Hulu dogfood

Hulu viewers claim that while they can still access the service as usual, the word ‘Dogfood’ is shown on their screens instead of the Hulu logo.

The term ‘Dogfood’ refers to a program that involves employees using pre-release versions of the Hulu service and providing feedback to the development team.

This feedback helps the team identify and fix issues before the service is released to the wider audience. As a result, its presence for Hulu viewers was perplexing.

It’s been days , spoke to 3 reps and they have no clue why we’re seeing the Hulu Dogfood logo.

Why does my #Hulu say Dogfood at the top. I swear everyday it’s something else with them. @hulu @hulu_support

Issue acknowledged

According to Hulu support, ‘Dogfood’ typically appears if you’re enrolled in their beta testing program. Thus it should not appear for regular users:

Hulu support

Hence why the developers are investigating the issue. However, no ETA for a fix was revealed yet.

Hopefully, the Hulu ‘Dogfood’ logo bug gets addressed soon so that viewers can enjoy television without any hassle.

That said, we will keep tracking this for further development and will provide more details once new information becomes available.

Note: You can also check out our Hulu bugs and issues tracker for more related information.

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Karanjot Sidhu

A computer science engineer who loves tech and won't stop talking about it. Apart from being a nerd, i love gaming and watching movies in my free time.