Is 'Introducing: YouTube Handles' email spam annoying? You aren't alone

YouTube is a video-streaming platform that is always changing, improving and sometimes downgrading (we miss you Dislike button) some of its elements.

It has actively added numerous features over the years that have genuinely made the platform better for end users. The new YouTube Handles feature intends to have a similar effect.

It is aimed at improving discoverability by allowing creators to have custom handles/usernames. YouTube Handles will be similar to Instagram or Snapchat usernames that are unique and help you stand out in search results.

However, users are annoyed by how the marketing aspect of this feature is being handled by YouTube.

‘Introducing: YouTube Handles’ email spam

Many have been reporting that they are repeatedly receiving the ‘Introducing: YouTube Handles’ email on their account.

not youtube sending me 40 emails to “introduce new youtube handles”
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YouTube have emailed me about 20 times now about YouTube handles. I get it. You’re introducing handles 10 years after you should have. I get it. I get it.
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While this would have been fine if the emails were a weekly occurrence until the feature was completely rolled out, this is not the case for many.

Reports suggest that users are receiving multiple emails every day introducing (or we can say re-introducing) them to the YouTube Handles feature.

This is incredibly frustrating because no one likes spam or unnecessary emails in their mailbox.

Unfortunately, it appears that the YouTube team is unaware of the issue with many getting bombarded with the ‘Introducing: YouTube Handles’ email.

Those affected may have to wait indefinitely until YouTube acknowledges the problem or fixes it entirely.

We’ll keep an eye on this matter and update this story to reflect the latest developments.

NOTE: You can also check our dedicated YouTube bugs and issues tracker.

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