[Update: Jan. 10] Think with Google Rising Retail Categories tool unable to open (redirects to wrong page), issue escalated for investigation

New updates are being added at the bottom of this story…….

Original story (published on January 06, 2022) follows:

Google is a company that offers services of all kinds related to the internet. Among these, commercial services are also offered, with many tools to boost business.

What is Google Rising Retail Categories tool?

In 2020, thinking about the immediate effect that the COVID-19 pandemic would have on the market, Google launched the Rising Retail Categories tool. The company describes it as follows:

That’s why we’re launching a rising retail categories tool on Think with Google. It surfaces fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. This is the first time we’ve provided this type of insight on the product categories that people are searching for.

That is, with the Google Rising Retail Categories tool, business owners can quickly be aware of new market trends that are emerging in real time. So, they can adjust their offers to what the public is looking for.

But, in recent weeks, users of Google Rising Retail Categories have been facing issues as the tool is not working, and it just redirects them to a wrong page.

Rising Retail Categories tool not opening, redirects to wrong page

From multiple reports, when users try to open the Google Rising Retail Categories link, it only redirects them to another page. In some cases, they just get an error 404 message.


The problem reportedly started on December 10, 2021. So, since then, many users have not been able to continue using the benefits that the tool offers.

This redirect started on Dec 10, 2021. Since there is no messages from Google saying this would be deprecated, I assume it is an error/mistake. Hopefully this data will come back as it is very valuable.

That makes sense actually! I was able to see relevant information but maybe from December 2021 till today this page redirects to a different one (exactly what others reported here).

Tried subscribing to get the data over email but never received an email from Google with the rising retail categories.

Hope this is not deprecated and be fixed as soon as they can. TIA

Issue already escalated

Having said the above, a Product Expert from the Google support forums confirmed that the issue has already been escalated to higher levels.


So, for the moment, users affected by the problem can only wait for related updates to appear, in order to know when they can use the service again with normal standards.

Once new events emerge on the subject, we will update this article with all the details. So, stay tuned with us.

Update 1 (January 10)

04:34 pm (IST): A product expert on the Google forum has confirmed that the issue with Google Rising Retail Categories tool opening the wrong link has been resolved now.


Featured Image: Google

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Jean Leon

A tech enthusiast since ever. I like to always be up to date on the latest news in the industry and write about it. Twitter: @jean_ERdC