How to create winning visuals for Facebook ads

Facebook is way too major-league to not include in your marketing strategy. With 2.80 billion monthly active users, Facebook is an important platform to tell your brand story and engage your audience.

Now, if that number wasn’t enough, the platform has 1.84 billion users visiting the site daily. Today, marketers and brands have realized that Facebook can get them the attention they need.

One of the most popular tools of the platform is the Facebook Page, where brands and businesses share and publish business information, such as contact details, addresses, and descriptions of their services and products.

This allows brands to increase their presence online to a great extent. If you’re looking to use Facebook for your marketing strategies, this article will show you how to create winning visuals for your Facebook video ads.

How to Create Facebook Ads that Work

No matter the size of your business, the platform is the perfect place to begin your marketing efforts. All forms of content do well on Facebook, and that’s the reason it’s easier to get started.

Facebook helps connect people with products and brands. 78% of American consumers have found or discovered products via Facebook.

If your goal is to make your audience stop and watch your video, here are some great tips on how to create winning Facebook ads with visuals that will draw attention and win your customers.

Showcase Your Products

If your goal is to sell your service or product to your audience, try not to be vague. People do not have the time and patience to spend on your ad. They won’t waste time trying to figure out what you’re trying to convey.

So, you must capture their attention right from the start. Pitch your service or product from the first glance. Instead of going in for generic images, choose high-quality photos specific to your product.

Make your Facebook ad stand out by using high-quality images and photos of your actual service or product. This will help you to get noticed and will also have a bigger impact than boring text or cliched images.

If you’re looking to promote more than one product, the Facebook Carousel advertisement format will allow you to showcase up to 10 ad visuals.

Carousel ads help draw attention to all your products and are better than generic ad displays.

Use Illustrations and Icons

Product photography isn’t possible for most SaaS companies and B2B services. But this does not mean you have to use only stock images. Illustrations, icons, and graphics can also be used to put your message across.

In fact, in some cases, illustrations do much better than generic stock images. This is because they are customized, original, and also more relatable. With illustrations and icons, you can add humor, be creative and also make use of personalized graphics to communicate and grab attention.

Tell a Visual Story

There is a powerful visual story behind all successful Facebook ads. Never use a video or image just to put out something. Make sure that your message has a clear purpose.

Always ask the questions – why are you creating the ad? What do you want to put across? This can be anything – right from showcasing your product, highlighting the benefits, or even solving customer problems.

For your image ads, always try to make use of visuals that your audience can resonate with or something that has a deeper meaning. Remember, customers do not like ads that are too pushy.

They want to build a connection with brands that understand their beliefs, values, and interests. So, if you’re able to connect with the audience on a personal level, sales will happen automatically.

Choose the Right Color Scheme

You may not understand this, but colors have an important role to play when it comes to Facebook ads. Before you begin your ad-designing journey, always make sure to consider Facebook’s color scheme — blue and white.

So, try to select bright or dark colors that will make your advertisements pop. If you choose a color scheme that is the same as Facebook, your ad may blend with the feed and get lost or ignored while scrolling.

Ineffective visual ads usually use a lot of white space or do not have great visual content. Make sure to create Facebook ad visuals using the contrast between your background and the text or elements that are placed over it.

So, if you’re going in for a dark background, use a light text or font that is noticeable and clear to read.

Use Video to Create an Impact

People spend almost five times more on video content than other types of content on Facebook. Videos are interesting, engaging and also help you tell your stories better. Below are some useful tips to get the best out of your Facebook video ads:

• Ensure your videos are simple and short. The recommended length for Facebook videos is 15 seconds or less. As mentioned before, people do not have the time or patience to watch long sponsored content. So, if you are looking to grab attention immediately, then try to do it right at the start.

• Your videos should make sense even without audio, as most people tend to watch videos without sound. We recommend you use subtitles or text overlays to ensure the video is effective, even on mute.

Call-to-Action (CTA)

Call-to-action is very important for your ads. So, make sure you include a compelling call-to-action, which could be a button or phrase that prompts the viewers to take action.

No matter how visually appealing your ad is, it’s of no use if your users do not know what to do next once they’ve watched your ad. Learning how to make the perfect Facebook ad that gives you results isn’t hard.

All you need to do is to find out what works and what doesn’t. You need to understand what your audience is looking for and work on creating the best Facebook ad with the right visuals that grab attention.

Disclaimer: This is a sponsored post, made possible in association with InVideo. PiunikaWeb doesn’t take any responsibility for the product being advertised here as well as how these applications are used.

About Invideo: This Media Production company is on a mission to re-invent how videos are created by offering everything in the browser. InVideo has over 7M users from 195+ countries and is based in San Francisco, California.