Samsung has applied for a trademark named “Super ISO” with the office of UK Intellectual property. This could probably be related to the upcoming Samsung Galaxy S20 series.

The application for this trade mark (UK00003462560) was filed on January 30, 2020. This is related to camera hardware and image processing software. The details of this trademark are shown below:

ISO in digital cameras mainly refers to the sensitivity of camera sensors. If the ISO is higher then it means it has greater sensitivity. This could be related to the camera shots in darker environments.

These days we have seen the rise of computational photography because of AI enhanced smartphone cameras. Each brand has its own night mode where pictures from cameras are artificially enhanced with the help of complex logarithms.

Latest smartphones from Google, Huawei, Samsung and Apple, are equipped with such technology which artificially enhances pictures in the night time. All companies have a slightly different take on night mode but the results are stunning. Example of Samsung’s night mode is below:

(Galaxy S10+ Night Mode)

We have seen with such Night modes that the software plays equally important part in the outcome of the pictures in the darker environments, along with the hardware.

Samsung wants to up the ante and wants to bring better camera hardware, along with improved computational power, in the camera department of the upcoming Galaxy S20 series. The filing of “Super ISO” trademark is an evidence that Samsung wants to take things to the next level.

Samsung Galaxy S20 series (along with Samsung Galaxy Z Flip) will launch on February 11, 2020.
You can watch official live streaming here.

Story credits: Ali Noor

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