Pixel 3 XL being found in a Lyft isn't really the first time something like that has happened.— Kaustubh Debnath (@kdcloudy) September 19, 2018
8 years ago, an Apple employee left an iPhone 4 prototype in a bar, which was sold to Gizmodo who wrote an extensive article on it.https://t.co/9ST85jkmUy
Latest Samsung Galaxy S10 leak saga shows why leaking info is not always harmless
Creating mass hype for a consumer product is a challenging task. For example, Google’s Nexus lineup was never economically successful. The Mountain View based company did not try to push them towards common people. Some Nexus phones, atleast, are considered as legends – but only towards smartphone nerds.
Take a look at Pixel – the successor of Nexus brand. This time, Google took some serious steps. They collaborated with Verizon, and actually started to allocate a fortune for advertisements and promotions (or something like it).
The outcome is kinda evident: Pixel becomes the fastest growing US smartphone brand with a whopping 43% year-over-year growth.
Well, it does not mean they are free from bugs and issues! But promotion does play a critical role behind the popularity of a product. We have seen that the ‘leaks’ are often helping to create the hype, be it a negative one or positive.
Galaxy S series is always at the center of attraction among smartphone communities. Because of their popularity, the leaks and speculations around them are usually gigantic – and S10 is not an exception. But a recent development has probably made things a little bit messy.
It started yesterday, with an apparently harmless leak from GSMArena. According to them, an anonymous insider (who is purportedly associated with Samsung’s retail channel) shared some kind of official spec sheets of Galaxy S10.
Exclusive: Here are the final, detailed specs of the Samsung Galaxy S10 trio https://t.co/y3MWkyxSWA pic.twitter.com/6WOLNzDTgo— GSMArena.com (@gsmarena_com) February 12, 2019
The sheets contain very elaborate and details descriptions of specs, color variations, camera sensor details and few software based features.
Just after the article got published, leakster Ice Universe expressed that the insider might have crossed the line.
Strongly condemn the S10 detailed specifications leaker, leaking is not equal to open secrets, leaks should be limited, and everything is open, this is a serious moral problem or even illegal!— Ice universe (@UniverseIce) February 12, 2019
Leakage of all functions of the phone is much more serious than appearance and configuration leaks. Samsung will thoroughly investigate the leaker and let him pay the price.— Ice universe (@UniverseIce) February 12, 2019
Another leakster Max J. AKA @Samsung_News_ confirmed that Samsung started an internal investigation lead by a special team to catch the person(s) responsible for the leak.
I was told that all Samsung employee trainings have been stopped to find the one who leaked the information. Every training material/information has been given back to Samsung to prevent this from happening again.— Max Jambor (@MaxJmb) February 12, 2019
*Every information that will leak from now on will be heavily investigated by a special team from Samsung HQ— Max Jambor (@MaxJmb) February 12, 2019
Mishaal Rahman, Editor-in-Chief of XDA Developers, was concerned that Samsung may force several news outlets to delete articles related to such leaks.
Samsung is apparently going nuclear over S10 leaks today - you'll notice several stories from other outlets have gone missing. For the record, our post today is based solely on code that Samsung left in on the latest *public* Galaxy Note 9 firmware.— Mishaal Rahman (@MishaalRahman) February 12, 2019
FYI, XDA people thoroughly looked inside various Samsung firmwares and speculated many details about S10 accurately in past. The latest example is this one:
Samsung Galaxy S10 may have HDR10+ video recording, 1080p Super Slow Motion, Best Shot, and more https://t.co/UOCvwo5pli pic.twitter.com/ptgfdZfZxf— XDA (@xdadevelopers) February 12, 2019
Max Weinbach / @mweinbachXDA is the author of the above article. In his opinion, uncovering something which is already present inside a public piece of code (here, Galaxy Note 9 firmware) shouldn’t be an issue.
I mean I just look through firmwares. It's just that Samsung doesn't hide it.— Max Weinbach (@MaxWinebach) February 13, 2019
If anyone from Samsung is reading this and wants a productive conversation with myself and Max, feel free to reach out.— Mishaal Rahman (@MishaalRahman) February 12, 2019
The situation started to intensify when SamMobile deleted two of their posts related to the upcoming Galaxy Buds.
@SamMobiles Why'd you guys delete the Galaxy Buds post?— Artem Russakovskii (@ArtemR) February 12, 2019
Because we like suprises :)— SamMobile (@SamMobiles) February 12, 2019
Riiiiight. Did Samsung complain or something?— Artem Russakovskii (@ArtemR) February 12, 2019
Artem Russakovskii, who is founder of Android Police, asked SamMobile if Samsung is involved somehow with the removal. SamMobile denied about any takedown, but did not disclose any proper reason.
No takedown notice or anything we just removed both posts.— SamMobile (@SamMobiles) February 13, 2019
Another eminent leaker Roland Quandt AKA @rquandt uncovered myriad details and renders of Galaxy S10 lineup in recent past. Interestingly, Samsung did not ‘poke’ either him or Max Weinbach yet.
For the record: I haven't heard a single word from Samsung. (Hi!)— Roland Quandt (@rquandt) February 12, 2019
Same!— Max Weinbach (@MaxWinebach) February 12, 2019
PiunikaWeb is observing the situation, and the team will update this article as soon as something relevant appears our crystal ball. ?
Shameless advert: You can take a look here for every Galaxy S10 related leak, story and official teaser so far.
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