Latest Samsung Galaxy S10 leak saga shows why leaking info is not always harmless

Creating mass hype for a consumer product is a challenging task. For example, Google’s Nexus lineup was never economically successful. The Mountain View based company did not try to push them towards common people. Some Nexus phones, atleast, are considered as legends – but only towards smartphone nerds.

Take a look at Pixel – the successor of Nexus brand. This time, Google took some serious steps. They collaborated with Verizon, and actually started to allocate a fortune for advertisements and promotions (or something like it).

The outcome is kinda evident: Pixel becomes the fastest growing US smartphone brand with a whopping 43% year-over-year growth.

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Well, it does not mean they are free from bugs and issues! But promotion does play a critical role behind the popularity of a product. We have seen that the ‘leaks’ are often helping to create the hype, be it a negative one or positive.

Galaxy S series is always at the center of attraction among smartphone communities. Because of their popularity, the leaks and speculations around them are usually gigantic – and S10 is not an exception. But a recent development has probably made things a little bit messy.

It started yesterday, with an apparently harmless leak from GSMArena. According to them, an anonymous insider (who is purportedly associated with Samsung’s retail channel) shared some kind of official spec sheets of Galaxy S10.

The sheets contain very elaborate and details descriptions of specs, color variations, camera sensor details and few software based features.


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Just after the article got published, leakster Ice Universe expressed that the insider might have crossed the line.

Another leakster Max J. AKA @Samsung_News_ confirmed that Samsung started an internal investigation lead by a special team to catch the person(s) responsible for the leak.

Mishaal Rahman, Editor-in-Chief of XDA Developers, was concerned that Samsung may force several news outlets to delete articles related to such leaks.

FYI, XDA people thoroughly looked inside various Samsung firmwares and speculated many details about S10 accurately in past. The latest example is this one:

Max Weinbach / @mweinbachXDA is the author of the above article. In his opinion, uncovering something which is already present inside a public piece of code (here, Galaxy Note 9 firmware) shouldn’t be an issue.

The situation started to intensify when SamMobile deleted two of their posts related to the upcoming Galaxy Buds.

Artem Russakovskii, who is founder of Android Police, asked SamMobile if Samsung is involved somehow with the removal. SamMobile denied about any takedown, but did not disclose any proper reason.

Another eminent leaker Roland Quandt AKA @rquandt uncovered myriad details and renders of Galaxy S10 lineup in recent past. Interestingly, Samsung did not ‘poke’ either him or Max Weinbach yet.

PiunikaWeb is observing the situation, and the team will update this article as soon as something relevant appears our crystal ball. ?

Shameless advert: You can take a look here for every Galaxy S10 related leak, story and official teaser so far.

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Kingshuk De

I came from a mixed background of Statistics and Computer Science. My research domains included embedded computer systems, mobile computing and delay tolerant networks in post-disaster scenarios. Apart from tinkering with gadgets or building hackintosh, I like to hop on various subreddits and forums like MyDigitalLife and XDA.