Gillette accused of deleting negative comments on its latest #metoo ad
Earlier today, we highlighted how a #metoo joke may have resulted in a popular security conference being shut down completely. And now, a popular brand is facing the heat over a #metoo focused marketing campaign.
We are talking about shaving razor company Gillette, which recently came up with a short story titled “We Believe: The Best Men Can Be.” As some of you may have already noticed, the title is a slightly modified version of Gillette’s slogan “The best a man can get.”
Coming to the video, the bottom line is that men should hold men accountable when it comes to all toxic masculinity stuff, and of course, the short film depends on the whole ongoing #metoo movement to showcase what all is wrong with males and how the society can be made better.
Here’s the video in question, take a look:
While the video has been receiving appreciations from a few corners, the brand as well as P&G (the company behind the brand) is – as BBC notes – is also facing backlash as well as boycott in response.
I’ve been shaving since I was 12, since the beginning I used Gillette because that’s what my father used, now I will never use it again, and neither will my father, collectively been your customers for 50+ years never again #BoycottGillette #Gillette
— Ary (@ary31574363) January 15, 2019
@Gillette has made it clear they do not want the business of masculine men.
I will grant their wish.
I have used #Gillette razors since they sent me a free sample on my 18th birthday, and will no longer buy any of their products.
— Rule The Wasteland (@MongoAggression) January 14, 2019
And now, people are accusing Gillette of deleting negative comments on the video over at YouTube. Here are some reports:
They’re deleting all of the highest rated comments in an attempt to silence men
Deleting criticism in the comments. Lol. How insecure can you be? Anyway, I won’t ever be buying Gilette razors again. I just wanna know if a product works. I don’t need some stranger to start preaching and talking down to me being all condescending and patronizing. The ad doesn’t show me anything about the product. Enjoy your stock drops thanks to your marketing teams living in tiny Twitter bubbles that don’t represent the real world
I feel bad for the guy working overtime having to delete all these comments
Gillette deleting comments faster than their customers can abandon their products
Some poor Gillette intern had to stay up all night deleting comments LULZ
This development is being discussed on other social media platforms like Twitter as well:
Gillette is now deleting comments that criticise their ad. Next they will disable the thumbs. pic.twitter.com/kXnEonpRzB
— Paul Joseph Watson (@PrisonPlanet) January 15, 2019
We haven’t come across any response from Gillette or Proctor and Gamble over these allegations, but we’re in a continuous look out.
Will update the story as and when we come across anything news worthy related to the matter. Meanwhile, use the comments section below to share your opinion on the Gillette short story.
PiunikaWeb is a unique initiative that mainly focuses on investigative journalism. This means we do a lot of hard work to come up with news stories that are either ‘exclusive,’ ‘breaking,’ or ‘curated’ in nature. Perhaps that’s the reason our work has been picked by the likes of Forbes, Foxnews, Gizmodo, TechCrunch, Engadget, The Verge, Macrumors, and more. Do take a tour of our website to get a feel of our work. And if you like what we do, stay connected with us on Twitter (@PiunikaWeb) and other social media channels to receive timely updates on stories we publish.
Talk to a JustAnswer expert if you have any related query:
DISCLAIMER: PiunikaWeb & JustAnswer are in a paid collaboration, which means a reader's successful engagement with the JustAnswer service will result in some commission being passed on to PiunikaWeb.