Creators are miffed with YouTube Super Chat pricing structure
Back in January last year, YouTube launched a feature dubbed Super Chat. The functionality, if you aren’t aware, provides a way for creators to earn money from their live streams. Here’s how Google explains it:
Super Chat is a new way for fans and creators to interact during live streams. Fans can purchase Super Chats to highlight their messages within the live chat stream
Although there are no official numbers, interactions on social media suggests a lot of YouTubers and content creators are using this feature.
While that does indicate the feature’s growing popularity, of late, there have been an increasing number of reports suggesting users aren’t happy with the feature’s pricing structure.
Specifically, complainants say their Super Chat earnings is far less than what they think should be.
I have contacted my @YouTube partner manager about the Super Chat problem. If you weren't aware, due to the deceptive way Super Chats are set up, creators only receive 50-65% of the dollar amount you see pop up in stream. This cannot continue. Please RT to spread the word. pic.twitter.com/eJVCLeIOUa
— MandJTV (@MandJTV_Michael) August 1, 2018
Here’s the main note attached in the tweet above:
Creator revenue may vary due to Apple service fee, sales tax, or other charges
It’s the second component (the amount that “Apple service fee, sales tax, or other charges” add up to) that’s troubling most creators.
Considering making a video called "@YouTube is Robbing Me" YT is supposed to take 30% of my super chat revenue and they are taking an extra $40, $50, even as high as $120 PER STREAM EVERY STREAM on top of their 30% cut and all they will tell me is that it's "Misc Fees and Taxes"
— Jubilee Blaisdell (@JubileeBlais) August 1, 2018
So that more of you legends can understand, THIS is the problem I've been talking about for months.
If you're a creator, turn Super chat off. It's completely disgusting that Google takes this much money without publicly disclosing it. https://t.co/eZ4mp7yPOp
— Jason 🍁 (@JasonPlaysPKMN) August 1, 2018
Considering making a video on the 2nd channel discussing YouTube's deceptive practices in regards to Super Chat. They do not make it clear to viewers that the creator only gets 70%, but also, THEY DON'T EVEN GET 70%. I got 56% of the Super Chats I received Sat due to hidden…
— MandJTV (@MandJTV_Michael) July 31, 2018
This is why I stopped using super chat btw viewers https://t.co/YzlaAUdmHF
— Let's Go Entity Mays! [Ben] (@EntityMays) August 1, 2018
I’ve been asked many times why I don’t have super chat enabled.. this is why.. YouTube takes a huge percentage of the donations. https://t.co/339QwI3FXM
— JL Nightmare (@JL_Nightmare) August 1, 2018
One major attraction of YouTube Super Chat is the voluntary payments that viewers make are non-refundable. But that’s apparently being offset by the fact that Google/YouTube is taking a very large cut of the revenue and is not being completely transparent about it.
This is something that users say the company needs to address urgently, especially because those making donations don’t know about this hidden pricing structure (to them, it just appears the whole amount is going in the creator’s pocket).
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