Google Maps showing full screen ads, using landmarks during navigation
It’s been a few years since Google dropped its “Don’t be evil” motto, and replaced it with “Do the right thing.” But the ground reality hasn’t changed much – the company still occasionally does things that one can safely say are neither good, nor right.
Enough rant, let’s come to the case in point: Google Maps users are complaining that full screen ads pop up while the app is being used for navigation.
Maybe I missed this, but since when does Google put full-screen ads in Google Maps? This just came up *in the middle* of navigation… pic.twitter.com/BUDYTGJVew
— Karissa Bell (@karissabe) February 22, 2018
Given the ads (at-least in the case above) are about Google products/software, it’s safe to assume these are from Google itself. Needless to say, the move is not only annoying but a safety hazard as well.
@Google @GooglePlay 😠 Driving along the motorway at 70mph with CONSTANT GooglePlay Pop-up adds freezing/crashing my Google Pixel phone and @googlemaps app…. So I have to take my eyes off the road/hand off the wheel to reopen my Maps for my journey! Disabled Google Play (1/2) pic.twitter.com/MAR3IBouZ1
— Mírame Cosmetics (@MirameCosmetics) February 11, 2018
The roll out seems to be happening for some time – as we could also locate a tweet from December 2017 – but is definitely slow, as we couldn’t find much reports online.
@google If I crash the car removing an ad that has popped up on my Pixel phone halfway through a drive using @googlemaps, am I covered in your insurance? These ads are new to me, and they do not have good/safe timing. Is there an option to turn them off?
— Claudia Parkinson (@ClaudiasStuff) December 11, 2017
Officially, the company hasn’t said anything on this so far. Let us know if you are also seeing such ads.
Moving on, a new Google Maps feature is also being rolled out (or tested) in the US. Several users confirm the app is now using landmark-based navigation, as opposed to the distance-based technique that was being used until now.
Basically, the app – for example – now says something like “turn left after [landmark-name],” instead of “turn left after [distance].”
Google Maps just told me to turn right after *Starbucks* 😳 new ad format or just a feature? 💸
— Amir Shevat (@ashevat) February 15, 2018
Are they sneaking in ads during Google Maps navigation now? Keep getting "take the next turn with Bank of America Financial Center on the right" or "turn left after the Taco Bell" which all seem very forced and out of place.
— KurtJMac (@kurtjmac) February 22, 2018
Going by the ongoing discussion on these tweets, it seems while some users are liking this new change, others are skeptical about the feature, saying it could well be a move solely aimed at making money (rather than user convenience).
So, imagine Google directing more people to the area, creating a traffic jam, and telling you it's extra 5min, you should stop for a coffee…
— Nimo Naamani (@nimo_ni) February 16, 2018
That’s imaginative, but could be real one day – who knows, it’s Google.
Stay connected with us on Twitter (@PiunikaWeb) to hear about all related developments as and when they occur