Breaking: YouTube provides useful details on monetization appeal and appeals process in general
Last month, Google started rolling out new YouTube monetization icons to give creators a better idea about how their videos are monetizing. Not only that, the update also included the ability to appeal in case creators think their video is misclassified.
The company says they received a lot of feedback since the last update, with majority of questions being related to the appeals process and the technology evaluating videos. And now, they’ve shared some really useful details related to these topics.
Here are the key takeaways from the latest announcement:
Firstly, Google reveals video review is a completely manual process. “When you request a review (e.g. appeal the current monetization status), the video gets looked at by an expert reviewer (not a computer) who spends time watching the video and reviewing the video’s content, title and metadata against our advertiser-friendly content guidelines,” the company explains.
Secondly, the order in which video review requests are picked up is based on traffic, meaning videos with substantial traffic are reviewed first. “Right now, our team of expert reviewers look at appealed videos with more than 1,000 views in the past 7 days,” Google reveals.
“We do this because we want to make sure that videos from channels that could have early traffic to earn money are not caught in a long queue behind videos that get little to no traffic and have nominal earnings.”
Thirdly, creators can check the monetization status of their video even before making it public – all they have to do is to upload the video as unlisted. Another important point worth mentioning is that – in Google’s own words – “If you think we got it wrong and your channel has more than 10,000 subscribers, you can appeal, and we will review your unlisted video regardless of view count.”
Google also answered the question that why monetization status is applied so quickly (usually in a few hours) for a newly-uploaded video. The company explains the process is all automated – they use machine learning to determine if the video meets their advertiser-friendly guidelines or not. “This also applies to scheduled live streams, where our systems look at the title, description, thumbnail and tags even before the stream goes live,” the company reveals.
However, if you feel there’s some mistake on YouTube’s part, you can always appeal. Your appeal, as already mentioned in the beginning, is sent to a human reviewer. Deleting and re-uploading videos is of no use in cases like these.
Google also notes that if you are seeing a yellow icon for most of your videos, and you think content isn’t a problem, then it’s worth checking the title, description, thumbnail, and tags, making sure they’re in line with YouTube’s advertiser-friendly content guidelines.
“Additionally, blank videos or videos without a title or metadata likely don’t provide enough context to help our systems understand if the content is suitable for all advertisers, so it may lead to a yellow icon status for the video,” the announcement says.
And finally, if your appeal is successful, but the icon and text in Video Manager does not update right away, then you should wait for sometime, as Google says it will eventually happen. Basically, this is a technical issue they’re currently working on. “If you appeal and receive an email from us that the video is ‘suitable for all advertisers‘ then the icon should turn from yellow to green soon!”